Rapper Travis Scott Teams up with McDonald’s to Release his own Burger

Instagram.com%2Ftravisscott%0A

Instagram.com/travisscott

Gage Mills, Staff Writer

 Between Sept. 8 – Oct. 4, fast food chain McDonald’s served the “Travis Scott Meal,” a collaboration with the Houston-based rapper/producer. The meal came with a quarter-pounder with cheese, lettuce, and bacon, medium fries with BBQ sauce, and a medium Sprite with extra ice – priced at a total of $6. 

   “I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in the official press release. Cactus Jack is a nickname that Scott has donned for years, and has recently been applied to his record label Cactus Jack Records

   This is the second time that McDonald’s has collaborated with a celebrity, the first being with Michael Jordan, legendary athlete and basketball icon, in 1992. The “McJordan” was much similar to the burger in the Travis Scott meal, only with BBQ sauce on the burger rather than lettuce. 

   Along with the meal, merchandise has also been released in waves. On Sept. 8, Sept. 10, and Sept. 16, various t-shirts, hoodies, pants, shorts, flags and posters were for sale on Scott’s website, all with various forms of the McDonald’s and Travis Scott signature logos emblazoned on them. As of Sept. 18, however, everything has been sold out.

  During the early weeks of the promotion being available, various trends on Tik Tok regarding the meal have gone viral. This was following the tweet from McDonald’s, asking customers to say that “Cactus Jack sent you” while ordering the meal. What ensued was a flurry of viral videos where customers would pull up to the drive through, say an outlandish sentence ending in either “Cactus Jack sent me” or “You know why I’m here,” only to cut off the McDonald’s employee’s sentence by blasting Scott’s hit single Sicko Mode through the car speakers. Along with this, references to the burger as a “Travvy Patty” and the BBQ sauce as “Sicko sauce” have been terrorizing McDonalds employees. 

   However, as of Sept. 22, the $6 meal was only available through the McDonald’s app – that means that if one were to walk into a McDonald’s and buy the Travis Scott, it would be priced higher than the advertised amount. This was due to the massive popularity of the burger – in the early weeks of the official release, McDonald’s ran into a shortage of ingredients to make the burger itself. With the implementation of the app, the fast-food chain was able to gauge how many Travis Scott burgers are ordered within a day, and how much supply was needed.

   Now that the promotion is over, customers are unable to purchase the Travis Scott Meal; however, McDonald’s lovers will be pleased to know that Spicy Chicken McNuggets are back on the menu, for the first time in nearly 40 years.